Published on November 15th, 2012 | by Alexis Argent0
Frost & Sullivan Recognises Yealink for Outstanding Growth in the World Enterprise IP Telephony Endpoint Market
Based on its recent analysis of the enterprise communications platforms and endpoints market, Frost & Sullivan presents Yealink with the 2012 Global Frost & Sullivan Award for Growth Leadership, which recognizes the highest compound annual growth rate (CAGR) for the past three years. Yealink showed a striking CAGR of 83 percent during 2009-2011 in its IP phone shipment, positioning it as one of the top SIP phone providers in the world, as well as a fierce competitor in the overall IP desktop phone market.
Growing its SIP phone sales year over year, Yealink has achieved this leadership position due to successfully applying a best-bang-for-the-buck strategy, providing the highest ratio of value to cost, leveraging extensive customer international knowledge, and growing its partner relationships,” said Frost & Sullivan ICT Team Leader and Senior Industry Analyst Alaa Saayed. “The company’s IP devices have gradually gained the reputation of high-quality endpoints that offer compelling functionality at a compelling price point.
Among the top five SIP phone brands in the industry and the most popular Chinese brand in the Western world, Yealink offers three product lines: IP video phones, VoIP phones, and USB phones. These devices not only match the top international requirements in terms of quality and features, but are also very competitively priced. Further, the company’s R&D department continuously introduces emerging technologies into the product lines. A Yealink IP endpoint can cost as low as USD 10 for a USB phone, USD 59 for an IP desktop phone, and USD 389 for a video phone. The Yealink range includes phones such as the Yealink T22P, Yealink t28p and the Yealink VP530
The company has set and implemented a unified manufacturer’s suggested retail price (MSRP) globally for each type of phone to ensure uniformity in the sales process, and in the quality and benefits delivered to users and distributors.
Yealink products also offer competitive functionality, such as TI chipset and TI voice engine, XML/LDAP phonebooks, auto-provisioning, Gigabit Ethernet ports, LCD color screens, touchscreen technologies and embedded video capabilities. The company also provides customized features and capabilities to meet the requirements for specific industries.
“All functions and capabilities for these endpoints are easy to deploy and easy to use, which further contributes to the overall value proposition of Yealink’s solution,” noted Saayed. “The company supplements its go-to-market strategy with a fast and effective technical support.”
Yealink VoIP Phones continuously strives to transfer its growing expertise as a leading endpoint vendor to its various partners and contacts across different regions. Furthermore, it has a strong focus on interoperability with different communication platform vendors. The company already has certifications issued by more than 80 international VoIP systems vendors, such as Asterisk, Avaya, BroadSoft, and Genesys—among others.
Significantly, Yealink leverages knowledge it acquires from its extensive international customer base—it sells its products in more than 140 countries across the world—to present each region with the optimal balance of price and quality of the products. Other unique regional characteristics that the company seeks to address in product development and marketing strategies include telecommunication regulatory policies, security and safety requirements, and compatibility with existing infrastructure.
Overall, with a high-quality, yet cost-effective product portfolio, advanced technology, a good understanding of international customer needs and a large set of partners, Yealink has successfully established itself as one of the leading market brands in the IP desktop phone market.
Its leadership position in the IP desktop phone market is proven by the company’s impressive growth rate in terms of IP phone shipment within the last three years,” concluded Saayed. “Yealink is well-positioned to leverage its strength to further expand in the enterprise segment.